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Build trust and the rest will follow

Posted in Just blogging by magictemplate on the December 24th, 2008

I have just posted an article on another site of mine about what is the most important feature of an ecommerce site and because it really connects to this field, Christian websites, I have decided to write about it here as well.

The fact is that it is not about ecommerce websites, it works great with Christian websites also, and with all types of websites out there. It works, because the most important feature of a site is not the look, not the most shiny template, not the most expensive engine, but the most important feature of a website is the level of trust you manage to transmit to your visitors. It works with ecommerce because you have there a measurable target, but it also works fine with all kinds of websites, because, even if you don’t realize, each site has a target. Like a Christian website, for example, the target could be to bring more people closer to God, to church, to faith. Isn’t this one of the greatest goals? Like another site I have, www.exersaucers.net that I am trying to build right now, exersaucer oriented, where I do my best to have an open relationship with my readers.

For this, people need to trust you and the site. People need to understand you are a real person behind the site, you need to understand that a site is a virtual world and the human touch sometimes is not there as it should be.

Maybe you are into blogging, well, in that case you should ask yourself why bloggers have so much success.It is because of the human touch most blogs transmit. A blog represents people, more than a regular, static website, so people will easily connect to a blog, because they understand the real people behind the site and will connect to them. It is all about trust, after all.

So, in order to have a successful site you need to build trust. That’s all it takes!

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