Christian blog about church website design
Click to go back to the site, to the collection of free Christian website templates and our nice church website design.About searches and stats
While looking through my blog statistics I found an entry for “free church building designs”. What would somebody looking for “free church building designs” search for? Would he look for blueprints for building a church or just for church web templates just that he didn’t know how to call them?
Anyway, as an observation: lately I have noticed that “religious websites” search brought me more visits than lately, which is a good thing, I thus have a growth on this area. Religious websites is quite a generic search since you can not tell what exactly a person looking for religious websites actually wanted. You can say that such a person was looking to see how religious websites look or say or refined the search after not finding what he wanted.
There are 2 types of searchers: shoppers and buyers. People searching for “religious websites” are shoppers, don’t know exactly what they want, so the probability to buy something from your site, even if it is a religious one, is small. Then, after a few searches, the searcher refines the search looking for something closer, such as religious website design or web design for churches, or custom web design for churches or custom church web design.
These last searches have a higher productivity, turn a searcher into a customer often while generic searches such as “religious websites” don’t often sell.
