Christian blog about church website design
Click to go back to the site, to the collection of free Christian website templates and our nice church website design.Niches rule the internet, what’s yours?
I run this website since a while. I don’t know how many of you know that before being oriented to Christian design, before being a Christian website, I started it as a site providing website templates without having a niche. Back then I didn’t payed much thinking on this matter. I just wanted my site and that was all. After working hard on my site, because this site that you see now has a lot behind it, I managed to put it online, finally. And wait for sales and stuff. Well, guess what! I didn’t sell any product, none, any, no…I was sooo disappointed about this at first. Until somebody I know who works as a long time internet marketer advised me to orient my site to a niche. So MagicTemplate became a Christian website more and more, each and every day. I did it because it was a niche I could support due to my educational background and I managed to make it work so far.
Find your place easier in this big world
My point is that you need a niche when starting a website. I provide free Christian designs, you can find an other one. You can provide templates for music sites, or whatever you want. Just don’t start it big from the first time. Niches rule the internet. If you want to find your place, start a niche site and that is that! Try to find your place in this big world of websites. It will not be easy to succeed if you try to take the world by storm. Even if you are a big company, with a lot of resources, always find your niche and go with it. Try to make it stronger and stronger each and every day! This is how I would do it if I would start again an other website in this direction.
Each company needs a niche because the market competition is smaller, the people is more oriented and you can easily put yourself there where the position counts. Let’s see: you want to sell website templates, well, you may be amazed of how many sites can be found selling website templates. But if you narrow your search to music website templates, then you may have a winner. The market is way narrower, right? I know that people search less, way less for music website templates than for the general search but people looking for music related design will probably buy if the find what they need, while people just looking for the general term, well, may be just looking around.
Why niches convert better?
Niches convert better , statistical studies say that people performing 1 and 2 words searches are just “shoppers”, people looking for information, to see what they could find, without having a clear idea about what they need (yet), while people going for 3 and 4 words searches, they are buyers, people that are already oriented and are probably turning into buyers if they find what they need.
Now, what do you think? Are you going to pick a niche or what?
