Christian blog about church website design
Click to go back to the site, to the collection of free Christian website templates and our nice church website design.My less is more experiment seems to be a failure
Actually not the experiment, but the results seem not to be that good. The experiment worked, but the result showed me something that I am not very happy about. What do I mean: I decreased the size of the AdSense banner in the left side of the page, from a large SkyScraper to a small rectangle, forcing thus only high paying ads to be displayed.
I wanted to see if, even if I decrease the CTR, how will this affect my earnings, considering the fact that only high paying ads will be displayed.
Result?
The CTR was almost half of what it used to be.It seems I got some more expensive clicks, but as an average…it was way below my expectations. I switched back, now everything wen back on track. Well, if I double think about it, the experiment was good. I know something more about the way my ads perform.
Notice: please keep in mind that what id didn’t work for my site may work for yours. Every site is different, ads perform differently on each site, optimize and test, as Google itself says!
